We’ve recently finished work on launching America’s leading marine audio manufacturer, JL Audio, to European markets.
The main objectives were to raise the brand’s profile throughout Europe and engage with consumers, large boat manufacturers and superyacht crew and service agents (such as captains, project managers and specifiers) who in turn will create awareness to, and influence, potential installers and distributors.
Assisted by a PR campaign, from our partners at Saltwater Communications, JL Audio Marine launched at the Southampton Boat Show and Monaco Yacht Show in September with build up to the events via traditional and digital media as well as through social media channels.
We established a visual style and brand personality better suited to European markets with deliverables including: an adapted brand identity; corporate communications; desktop and mobile website with curated music playlists; social media branding; email marketing; advertising; event invitations and promotional leaflets.
Mark Baker, marketing director at JL Audio UK, said, “We are extremely pleased with the results from working with Stone Design… Alan, Tara and the team exceeded our expectations – in all honesty we didn’t give them much to go on but they managed to take what we had in our mind’s eye and expand it to the next level. Really looking forward to developing the project further in the coming months and beyond – highly recommended.”
Visit jlaudiomarine.eu to find out more.