Above is our latest email newsletter about our recent work for Honeybrook Farm & Riverside Park.
We were tasked with increasing the number of visitors to the park over the summer months. After discussing the client’s requirements and researching the park’s visitor profile we suggested widening the reach of their marketing with a more family focused campaign. We refreshed the branding using a collection of illustrated farmyard characters and produced new advertising, print, signage plus a newspaper insert drop to over 120,000 households.
Sir Richard Glyn, owner of Honeybrook, wrote: “Thank you for the Stone Design experience this summer. Your swift understanding of our situation and need and translation into a mini instant campaign with brilliant graphics and copy made a huge difference to our summer performance. As a result of your good work, we broke our all-time earnings record.”
Thanks to the success of this year’s campaign we have been invited to develop Honeybrook’s branding and marketing, as well as refresh the online presence, in 2014. The park will be closed to visitors over the winter season and we look forward to collaborating with the team at Honeybrook to attract even more visitors to this gorgeous park in the new year.
You can see more of our work for Honeybrook here.