TREND// LUXE

Lux_June2013_2.0

Its often said us designers are a contrary bunch and to prove ’em right here’s our latest trend watch. Luxe.

Yup, I know we’ve been loving the renaissance of austerity graphics and nostalgic type of late but as that ship sails off towards your nearest supermarket aisle (that’ll be Sainsbury’s) and online travel company (ahem, Expedia) we’re after the next big thing and as every action has a reaction, and surely as night follows day, we’re loving a little bit of luxury right now.

Its all about that lack of concern with economy, the desire for intricate detailing mixed in with a high level of craftsmanship, opulent materials and the time it takes to produce such refined work.

Whether its sports luxe, hippie luxe or luxury travel there’s a distinct whiff of elegant sumptuousness in the air.

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