As part of our 2014 campaign for Honeybrook Family Farm & Riverside Park we’ve designed, drawn and distributed a visitor leaflet.
The brief from the Honeybrook team was to encourage visitors not only to enjoy the farm yard and village green but explore the far reaches of the park and all it offers for a full n’ fun family day out. The gatefold leaflet opens out to reveal an illustrated map of the park, complete with scale illustrations of the Victorian farm buildings, the many attractions and miles of riverside walks, helping visitors navigate around the 84 acres.
We’ve also created a series of mini-brands for the park’s attractions and features, such as the “Honeybrook Riding School” and “Wild Skills Den”, to let people know just how many activities are now available for both young and old.
And to give the park more visibility we replaced the old roadside signs with brighter, more inviting signs to shout loud and proud about all that Honeybrook offers in 2014 so its even harder not to turn in, especially if there are kids in the car! There’s also a series of roadside banners to help promote offers and events (like those below) to passing traffic.
In today’s digital world we think its vital tourist attractions can easily be found and read online, so our next job is to refresh and modernise the website so its both responsive in design and focuses on helping visitors plan a trip to the park with ease. The new site will be the best place to keep up-to-date with special events, courses, news and offers so visitors don’t miss a thing!